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11 Dec

Media

Plan ahead to improve your chance of media success

Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.

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10 Dec

Media

Media attention doesn’t happen by accident

Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging

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09 Dec

Media

The Australian media landscape revolution

The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>

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05 Dec

Media

There is no such thing as “off the record”

As a number of world leaders recently discovered, there is no such thing as off the record.

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02 Dec

Story telling

Learning what stories you have to tell

Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople

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25 Nov

Messaging

How to manage the media during a disaster

Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable

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26 Aug

Media

Avoiding the journalist’s DEL key

With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.

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08 Aug

Media

Tips for getting past ‘hello’ with a journalist

There’s a famous line in the movie Jerry Maguire that you’ll recognise. Renée Zellweger’s character says to Tom Cruise’s character: “You had me at hello.” But the reality

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07 Aug

Business Tips

Why Every Brand Needs A Gifted Spokesperson

In his part manifesto-part autobiography titled On Writing, Stephen King said that not everyone can be a brilliant writer. But with effort, everyone could be a

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31 Jul

Business Tips

Balancing the Grind with Kathryn Van Kuyk

Kathryn Van Kuyk is an award-winning senior public relations consultant currently account managing the Dynatrace, Fluent Commerce, Affix and Vonage accounts for BENCH PR. She is

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