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08 Jun

Business Tips

How to choose a Co-founder

You’ve been coming up with ideas, talking with friends and mentors, working out the numbers and have finally settled on the idea that will be the

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05 Jun

Business Tips

A great PR brief is not about what you want

Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. For many marketers ‘keeping the lights on’

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03 Jun

Business Tips

The Startup Blues

Feeling utterly consumed by your new startup? Or maybe you can’t seem to step away from it, spending weekends working and missing family events… It can be

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01 Jun

Business Tips

How to attract media attention for your startup

The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content

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29 May

Media

PRs, you’re failing to adapt to the digital news cycle

The pressures facing journalists should be the perfect opportunity for PRs to place more stories, argues Anthony Caruana. Instead, ‘spray and pray’ press releases reign, follow-up

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27 May

Business Tips

Why your small business needs more than one elevator pitch

Everyone needs an elevator pitch – that pithy summary of what you do and what benefit it brings to your customers. Don’t think because you run

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25 May

Media

I’m not his plus one, I’m his co-founder

Picture this: You arrive at an event as a speaker, but the person handing out the passes looks straight past you and gives preferential treatment to

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21 May

Business Tips

5 things founders can do to improve their mental health

Creating a startup and putting your heart and soul into it can be an incredibly rewarding experience. But it can also be very taxing. Stress levels

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11 Dec

Media

Plan ahead to improve your chance of media success

Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.

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10 Dec

Media

Media attention doesn’t happen by accident

Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging

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