Media-Wize
Giving a voice to startups, founders and fast growth companies

Anthony Caruana is a Freelance Writer, Presenter & Consultant, who contributes to a variety of publications, including Finder AU, Lifehacker Australia, CSO Australia and more.

1) To kick things off, could you tell us a little about your background and career?

My career has been quite diverse. I did my undergrad degree in biochemistry and cellular biology straight from high school. I then did a teaching degree and worked as a high school teacher for a few years before moving into vocational training.

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Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking for tips on improving their media profile. Here’s a short package of highlights from that session.

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Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work than ever. As a result, the it’s harder to get a journalist’s attention even if you have a great story to tell. Here are some tips to help you stand out in an ever-growing crowd.

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On a typical day, journalists receive dozens, if not hundreds, of press releases and story pitches. With publishing timelines contracting and the news cycle moving faster than ever before, journalists are looking for stories that can be turned around quickly and free up their time so they can focus on long-form stories and research. That’s a tough balancing act. And one thing that simply doesn’t help is an embargo.

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launch festival penel discussion

It was wonderful to attend Launch Festival 2019 and listen to inspiring speakers and meet many founders and startups with great ideas and passion.

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For startups the question of when to start engaging with the media is pivotal to achieving success.  The following may help you assess when your startup is media ready.

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Today’s mass shooting at a small Baptist church in the small Texas town of Sutherland Springs highlights the role of pro-gun advocates in blocking the progress of effective gun control.

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Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest—sometimes even more so—as they are about their duty to their organizations, according to a Baylor University researcher.

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Media-Wize’s CEO and co-founder, Anthony Caruana is a regular tech commentator on ABC Radio. He recently joined Rafael Epstein to talk about Googling your children and misinformation on social media.

Congratulations to all the outstanding finalists in the 2019 Samsung IT Journalism Awards.

Media-Wize’s CEO Anthony Caruana is nominated for Best Security Journalist, Best Technology Issues Journalist and Best Corporate Content.

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