Large Logo

Communications Strategy and Tactical Implementation Plan

Strategic communications and tactical planning for media relations success

For clients that have undertaken Media Training, a Story Discovery Session, Messaging Workshop and/or a Competitor Analysis, Media-Wize can take all the learnings, story ideas and messages and build a comprehensive communications strategy. Alternatively, we can commence engagement with the delivery of this master strategic plan. 

This jargon-free, strategic reference document outlines the vision, mission, objectives, target audiences, methods to reach target audiences (ie in person, web, social, media coverage etc) and the key messages and tactics to achieve success in working with the media to significantly boost awareness and share of voice in the Australian market. 

How it works

The Communications Strategy and Tactical Implementation Plan includes a SWOT analysis (organisational strengths, weaknesses, opportunities, threats) and a measurement approach to benchmark ongoing effectiveness.

Media-Wize will also review your blog and existing content and create a Tactical Implementation Plan for 1-3 years of PR activity.

This will encompass news announcements, media pitching, thought leadership, spokespeople profiling, customer stories, content ideas for use on your blog and social channels, development of a podcast series, development of a video series, ideas for events, awards, speaking engagements and sponsorships.

What you get

The Communications Strategy and Tactical Implementation Plan provides you with a strategic overarching roadmap for PR activity.

The Communications Strategy and Tactical Implementation Plan is a comprehensive document, averaging 50-100 pages, that details and maps every element for successful PR and media engagement over a 1 to 3 year period. 

Why Media-Wize?

Media-Wize is led by an award winning public relations expert and highly experienced journalist. We understand what the media is looking for and can help you tell your stories in a compelling way that maximises your chance of media success.

Next steps contact Media-Wize today

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Back To Top