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05 Apr

Business Tips

Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

As a small to medium sized business considering buying public relations services, it’s important to understand the difference between merit-based editorial, sponsored content and advertising and

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28 Mar

Story telling

5 Tips for Thought Leadership: a Guide for Women

More than half of our population is women but you wouldn’t know that from their representation in the Australian media. According to the Women’s Leadership Institute, women

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21 Mar

Business Tips

6 tips for marketers to understand the best PR tactic to use for your story idea

Marketers are often the crucial point of contact for managing and appointing PR agencies to boost brand awareness. When buying PR services, it’s important to keep

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14 Mar

Business Tips

Australian companies and brands need to update their social barometer

Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many

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07 Mar

Messaging

5 tips you need to know about writing thought leadership to secure coverage

Ever wonder why some business leaders are able to have their views shared but you miss out on the media attention? The answer lies in being

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24 Feb

Business Tips

5 tips for marketers to position spokespeople as ‘thought leaders’ and secure media coverage

Businesses need gifted spokespeople that can articulate vision, company values and handle media questions. But increasingly, they also need to position their senior team as subject

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18 Feb

Business Tips

Let’s talk: Fear of starting a business

Fears…there were many. Was the idea good? Was there a market? Did I choose the right business partner? What was I risking? What if I fail?

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02 Dec

Business Tips

Media-Wize turns two and becomes a full service media training and PR agency

They say that one ‘dog year’ is about the same as seven human years. I wonder how normal human years equate to ‘COVID years’. That’s the

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13 Nov

Media

Media-Wize wins Maxme

Melbourne, 16 November 2020: Media relations, media training and specialist messaging agency, Media-Wize, today announced it has added Maxme to its expanding client portfolio. Maxme is

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11 Jun

Business Tips

Workflow with Anthony Caruana, CEO & Co-Founder of Media-Wize

In simple terms, I’m a professional communicator. With Media-Wize, our focus is on helping business leaders find their stories and to tell them as well as

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