Businesses need gifted spokespeople that can articulate vision, company values and handle media questions. But increasingly, they also need to position their senior team as subject matter experts and ‘thought leaders’ capable of enhancing and adding to wider industry debate and commentary.

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Fears…there were many. Was the idea good? Was there a market? Did I choose the right business partner? What was I risking? What if I fail? Will incumbent players try to tear us down? Will my family back me if things get tough?

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They say that one ‘dog year’ is about the same as seven human years. I wonder how normal human years equate to ‘COVID years’. That’s the question we posed to ourselves as we Media-Wize celebrates its second birthday on December 2nd.

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Melbourne, 16 November 2020: Media relations, media training and specialist messaging agency, Media-Wize, today announced it has added Maxme to its expanding client portfolio.

Maxme is a human skills development organisation focused on helping young Australians develop soft skills critical for employment and career success. Human skills (also known as soft skills, interpersonal skills, people skills) are crucial to securing work, and thriving in everyday working life. Unfortunately, human skills are rarely taught as part of the typical education experience, leaving many students unprepared for ‘the real world’.

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In simple terms, I’m a professional communicator. With Media-Wize, our focus is on helping business leaders find their stories and to tell them as well as possible. So, part of my work involves training spokespeople to talk to the media, customers, investors and others stakeholders.

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You’ve been coming up with ideas, talking with friends and mentors, working out the numbers and have finally settled on the idea that will be the foundation for your start-up. But you know you don’t have all the skills and abilities it’s going to require to succeed. You realise you can’t do it alone and perhaps in a post-COVID-19 world it will make even greater sense to also share the risk.

You’re looking for a co-founder.

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Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. For many marketers ‘keeping the lights on’ across digital media channels is crucial to a successful rebound and to remain relevant in the future.

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Feeling utterly consumed by your new startup? Or maybe you can’t seem to step away from it, spending weekends working and missing family events… It can be easy to neglect your own mental health and get caught up in the rush of kicking off your startup, but it’s important you’re continuously investing in yourself as well as your startup!

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The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content is growing, but the number of people telling stories is shrinking. This makes it harder than ever for startups to cut through and get attention.

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The pressures facing journalists should be the perfect opportunity for PRs to place more stories, argues Anthony Caruana. Instead, ‘spray and pray’ press releases reign, follow-up phone calls abound, and spokespeople remain ill-prepared to give journalists compelling interviews.

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