Media-Wize
Giving a voice to startups, founders and fast growth companies

The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content is growing, but the number of people telling stories is shrinking. This makes it harder than ever for startups to cut through and get attention.

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The pressures facing journalists should be the perfect opportunity for PRs to place more stories, argues Anthony Caruana. Instead, ‘spray and pray’ press releases reign, follow-up phone calls abound, and spokespeople remain ill-prepared to give journalists compelling interviews.

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Everyone needs an elevator pitch – that pithy summary of what you do and what benefit it brings to your customers. Don’t think because you run a small business you don’t need one, it’s more competitive than ever and being able to explain the value you provide, and your point of difference quickly is essential. In fact, you need a quiver full of those messaging arrows that you can shoot at different targets.

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Picture this: You arrive at an event as a speaker, but the person handing out the passes looks straight past you and gives preferential treatment to the man next in line. As a female founder, I never expected to hit so much unconscious bias and ingrained sexism. But when I attended one of Australia’s largest tech conferences recently, that’s what happened.

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Creating a startup and putting your heart and soul into it can be an incredibly rewarding experience. But it can also be very taxing.

Stress levels can rise as the drive for funding, capturing new customers, refining and even pivoting on an idea and just keeping up with all the admin and other work can be overwhelming.

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Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.

Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging it might get you a good result. Planning increasing the odds of getting the result you want.

The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>

As a number of world leaders recently discovered, there is no such thing as off the record.

Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople and understanding how the media works, one of the big lessons is that many great companies are unaware of how many great stories they have to tell.

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