In simple terms, I’m a professional communicator. With Media-Wize, our focus is on helping business leaders find their stories and to tell them as well as possible. So, part of my work involves training spokespeople to talk to the media, customers, investors and others stakeholders.

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You’ve been coming up with ideas, talking with friends and mentors, working out the numbers and have finally settled on the idea that will be the foundation for your start-up. But you know you don’t have all the skills and abilities it’s going to require to succeed. You realise you can’t do it alone and perhaps in a post-COVID-19 world it will make even greater sense to also share the risk.

You’re looking for a co-founder.

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Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. For many marketers ‘keeping the lights on’ across digital media channels is crucial to a successful rebound and to remain relevant in the future.

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Feeling utterly consumed by your new startup? Or maybe you can’t seem to step away from it, spending weekends working and missing family events… It can be easy to neglect your own mental health and get caught up in the rush of kicking off your startup, but it’s important you’re continuously investing in yourself as well as your startup!

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The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content is growing, but the number of people telling stories is shrinking. This makes it harder than ever for startups to cut through and get attention.

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The pressures facing journalists should be the perfect opportunity for PRs to place more stories, argues Anthony Caruana. Instead, ‘spray and pray’ press releases reign, follow-up phone calls abound, and spokespeople remain ill-prepared to give journalists compelling interviews.

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Everyone needs an elevator pitch – that pithy summary of what you do and what benefit it brings to your customers. Don’t think because you run a small business you don’t need one, it’s more competitive than ever and being able to explain the value you provide, and your point of difference quickly is essential. In fact, you need a quiver full of those messaging arrows that you can shoot at different targets.

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Picture this: You arrive at an event as a speaker, but the person handing out the passes looks straight past you and gives preferential treatment to the man next in line. As a female founder, I never expected to hit so much unconscious bias and ingrained sexism. But when I attended one of Australia’s largest tech conferences recently, that’s what happened.

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Creating a startup and putting your heart and soul into it can be an incredibly rewarding experience. But it can also be very taxing.

Stress levels can rise as the drive for funding, capturing new customers, refining and even pivoting on an idea and just keeping up with all the admin and other work can be overwhelming.

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Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.