06 Dec
Media
The Bridging Technique
The bridging technique is a crucial part of media training and an essential tool to master to control an interview. It is the ability for the
06 Dec
Media
The bridging technique is a crucial part of media training and an essential tool to master to control an interview. It is the ability for the
03 Dec
Media
If there’s one question I’m constantly asked it’s “How do we pitch so that our client/product/story gets coverage?” Start by looking at what the journalist you
25 Nov
Business Tips
To find your niche, start by answering these three key questions: 1. What am I good at? 2. What do I like to do? 3. What
20 Nov
Media
Alan Soon of Splice Media is promising a million dollars to give to start-ups to transform media in Asia. Shutterstock Andrea Carson, University of Melbourne and
15 Nov
Business Tips
We’re all full of good ideas. Not necessarily ‘get rich quick’ schemes but ideas for new income streams or business models. Some of these will even
13 Nov
Story telling
Is writing and self-publishing an e-book worthwhile? For every success story there are thousands of writers who sell fewer than 500 copies and make nothing. If
07 Nov
Story telling
Being a good writer isn’t about innate ability. Everyone can be a good writer with practice. Here are my three essential steps to becoming a great
