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03 Dec

Media

Media-Wize’s 10-point pitching guide for PR and companies looking for media coverage

If there’s one question I’m constantly asked it’s “How do we pitch so that our client/product/story gets coverage?” Start by looking at what the journalist you

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25 Nov

Business Tips

Choosing a niche to exploit might feel like a black art rather than a science

To find your niche, start by answering these three key questions: 1. What am I good at? 2. What do I like to do? 3. What

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20 Nov

Media

Media Files: What does the future newsroom look like?

Alan Soon of Splice Media is promising a million dollars to give to start-ups to transform media in Asia. Shutterstock Andrea Carson, University of Melbourne and

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15 Nov

Business Tips

Not every good idea works – but don’t stop trying

We’re all full of good ideas. Not necessarily ‘get rich quick’ schemes but ideas for new income streams or business models. Some of these will even

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13 Nov

Story telling

Is self-publishing a book a wise move?

Is writing and self-publishing an e-book worthwhile? For every success story there are thousands of writers who sell fewer than 500 copies and make nothing. If

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07 Nov

Story telling

Three steps to becoming a great writer

Being a good writer isn’t about innate ability. Everyone can be a good writer with practice. Here are my three essential steps to becoming a great

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