06 Mar
Media
Congratulations to all the outstanding finalists in the 2019 Samsung IT Journalism Awards. Media-Wize’s CEO Anthony Caruana is nominated for Best Security Journalist, Best Technology Issues
05 Mar
Business Tips
For major brands, the road to social media infamy is paved with what seemed like good ideas at the time. Just this week, Qantas succeeded in
05 Feb
Business Tips
I got the job of editor for Macworld Australia after many years of being a freelance contributor to the magazine. The combination of relationships with the publisher
29 Jan
Business Tips
When it comes to deciding the best job titles to use for media spokespeople it’s important, they’re easily understood. Leave being creative to the actual work
29 Jan
Media
Doing your homework for interviews and preparing your facts are critically important for a media spokesperson. This is why media training, conducted every two years is
21 Jan
Messaging
If there is one thing that the tech and startup industry loves, and reporters can’t stand it’s the use of jargon.
21 Dec
Messaging
Issue jacking is the art of using something that’s of significance in the news of the day to, sensibly, further your company’s message. Handled correctly, issue
10 Dec
Media
When it comes to your business, brand and credibility the most important asset you have is your reputation. In today’s world you can express your opinion
09 Dec
Messaging
The Elevator Pitch An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you
07 Dec
Business Tips
Start-up should not be synonymous with young people says Sukanlaya Sawang from the University of Leicester
