There’s a famous line in the movie Jerry Maguire that you’ll recognise. Renée Zellweger’s character says to Tom Cruise’s character: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist’s attention.

As a journo, let me tell you what we hate.Media-Wize CEO and co-founder Anthony Caruana recently penned a story for Smart Company on this topic.

You can read the full article here.