Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.
Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging it might get you a good result. Planning increasing the odds of getting the result you want.
There’s a famous line in the movie Jerry Maguire that you’ll recognise. Renée Zellweger’s character says to Tom Cruise’s character: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist’s attention.
As a journo, let me tell you what we hate.
In his part manifesto-part autobiography titled On Writing, Stephen King said that not everyone can be a brilliant writer. But with effort, everyone could be a very good writer. The same goes with being a reliable performer in front of a camera or microphone. Being a great media spokesperson may come naturally to some, but anyone can do do a good job in an interview – with the right training and preparation.<!–more–>
Media-Wize CEO and co-founder Anthony Caruana recently penned a story for BandT on this topic.
You can read the fill article here.
- Written by: Kathryn Van Kuyk
- Category: Business Tips, Media, Messaging, Story telling, Training
- Published: July 26, 2019
Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking for tips on improving their media profile. Here’s a short package of highlights from that session.
On a typical day, journalists receive dozens, if not hundreds, of press releases and story pitches. With publishing timelines contracting and the news cycle moving faster than ever before, journalists are looking for stories that can be turned around quickly and free up their time so they can focus on long-form stories and research. That’s a tough balancing act. And one thing that simply doesn’t help is an embargo.