Tag: journalism
- Written by: Media Wize
- Category: Business Tips
- Published: June 11, 2020
In simple terms, I’m a professional communicator. With Media-Wize, our focus is on helping business leaders find their stories and to tell them as well as possible. So, part of my work involves training spokespeople to talk to the media, customers, investors and others stakeholders.
- Written by: Media Wize
- Category: Business Tips
- Published: June 1, 2020
The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content is growing, but the number of people telling stories is shrinking. This makes it harder than ever for startups to cut through and get attention.
- Written by: Media Wize
- Category: Media
- Published: May 29, 2020
The pressures facing journalists should be the perfect opportunity for PRs to place more stories, argues Anthony Caruana. Instead, ‘spray and pray’ press releases reign, follow-up phone calls abound, and spokespeople remain ill-prepared to give journalists compelling interviews.
- Written by: Anthony Caruana
- Category: Media, Messaging, Story telling
- Published: August 26, 2019
With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.
- Written by: Staff Writer
- Category: Media, Messaging
- Published: August 8, 2019
There’s a famous line in the movie Jerry Maguire that you’ll recognise. Renée Zellweger’s character says to Tom Cruise’s character: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist’s attention.
As a journo, let me tell you what we hate.
- Written by: Anthony Caruana
- Category: Messaging, Story telling
- Published: July 22, 2019
Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work than ever. As a result, the it’s harder to get a journalist’s attention even if you have a great story to tell. Here are some tips to help you stand out in an ever-growing crowd.