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07 Mar

Messaging

5 tips you need to know about writing thought leadership to secure coverage

Ever wonder why some business leaders are able to have their views shared but you miss out on the media attention? The answer lies in being

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11 Dec

Media

Plan ahead to improve your chance of media success

Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.

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10 Dec

Media

Media attention doesn’t happen by accident

Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging

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09 Dec

Media

The Australian media landscape revolution

The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>

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25 Nov

Messaging

How to manage the media during a disaster

Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable

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26 Aug

Media

Avoiding the journalist’s DEL key

With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.

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08 Aug

Media

Tips for getting past ‘hello’ with a journalist

There’s a famous line in the movie Jerry Maguire that you’ll recognise. Renée Zellweger’s character says to Tom Cruise’s character: “You had me at hello.” But the reality

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26 Jul

Business Tips

Highlights from Media-Wize’s most recent messaging workshop

Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking

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22 Jul

Messaging

How to make the journalist’s life easier

Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work

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04 Jul

Media

How to manage embargoes

Companies like to believe they have some control over how news is released. But in today's world, it makes little sense to embargo a story. For a journalist, an embargo is a story that can't be written.

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