Category: Messaging
- Written by: Anthony Caruana
- Category: Media, Messaging, Story telling
- Published: August 26, 2019
With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.
- Written by: Staff Writer
- Category: Media, Messaging
- Published: August 8, 2019
There’s a famous line in the movie Jerry Maguire that you’ll recognise. Renée Zellweger’s character says to Tom Cruise’s character: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist’s attention.
As a journo, let me tell you what we hate.
- Written by: Kathryn Van Kuyk
- Category: Business Tips, Media, Messaging, Story telling, Training
- Published: July 26, 2019
Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking for tips on improving their media profile. Here’s a short package of highlights from that session.
- Written by: Anthony Caruana
- Category: Messaging, Story telling
- Published: July 22, 2019
Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work than ever. As a result, the it’s harder to get a journalist’s attention even if you have a great story to tell. Here are some tips to help you stand out in an ever-growing crowd.
- Written by: Kathryn Van Kuyk
- Category: Business Tips, Messaging
- Published: June 20, 2019
It was wonderful to attend Launch Festival 2019 and listen to inspiring speakers and meet many founders and startups with great ideas and passion.
- Written by: The Conversation
- Category: Business Tips, Messaging, Story telling
- Published: March 20, 2019
Today’s mass shooting at a small Baptist church in the small Texas town of Sutherland Springs highlights the role of pro-gun advocates in blocking the progress of effective gun control.
- Written by: Kathryn Van Kuyk
- Category: Media, Messaging, Training
- Published: March 6, 2019
- Written by: Kathryn Van Kuyk
- Category: Messaging
- Published: January 21, 2019
If there is one thing that the tech and startup industry loves, and reporters can’t stand it’s the use of jargon.
- Written by: Anthony Caruana
- Category: Messaging
- Published: December 21, 2018
Issue jacking is the art of using something that’s of significance in the news of the day to, sensibly, further your company’s message. Handled correctly, issue jacking is powerful tool to help you get valuable publicity for your startup. But it’s important to be thoughtful and ready so you aren’t caught on the hop.