Category: Messaging
- Written by: Kathryn Van Kuyk
- Category: Messaging, Story telling
- Published: March 7, 2021
Ever wonder why some business leaders are able to have their views shared but you miss out on the media attention? The answer lies in being able to find, articulate and share your opinions and experience. Having thought leadership published is a powerful way to establish your subject matter expertise and credibility.
Learning how to write compelling opinion pieces, and getting them published in mainstream media outlets, should be a critical part of your PR strategy. To achieve success, you need to understand what thought leadership is and what it is not.
- Written by: Anthony Caruana
- Category: Media, Messaging
- Published: December 11, 2019
Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.
- Written by: Anthony Caruana
- Category: Media, Messaging
- Published: December 10, 2019
Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging it might get you a good result. Planning increasing the odds of getting the result you want.
- Written by: Anthony Caruana
- Category: Media, Messaging
- Published: December 9, 2019
The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>
- Written by: Anthony Caruana
- Category: Messaging
- Published: November 25, 2019
Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable – you can be prepared for bushfire or cyclone seasons. But other incidents such as industrial accidents or data breaches are less predictable.
- Written by: Anthony Caruana
- Category: Media, Messaging, Story telling
- Published: August 26, 2019
With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.
- Written by: Staff Writer
- Category: Media, Messaging
- Published: August 8, 2019
There’s a famous line in the movie Jerry Maguire that you’ll recognise. Renée Zellweger’s character says to Tom Cruise’s character: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist’s attention.
As a journo, let me tell you what we hate.
- Written by: Kathryn Van Kuyk
- Category: Business Tips, Media, Messaging, Story telling, Training
- Published: July 26, 2019
Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking for tips on improving their media profile. Here’s a short package of highlights from that session.
- Written by: Anthony Caruana
- Category: Messaging, Story telling
- Published: July 22, 2019
Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work than ever. As a result, the it’s harder to get a journalist’s attention even if you have a great story to tell. Here are some tips to help you stand out in an ever-growing crowd.