Media-Wize
Giving a voice to startups, founders and fast growth companies

There’s a famous line in the movie Jerry Maguire that you’ll recognise. Renée Zellweger’s character says to Tom Cruise’s character: “You had me at hello.” But the reality is a long way from that when it comes to getting a journalist’s attention.

As a journo, let me tell you what we hate.

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Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking for tips on improving their media profile. Here’s a short package of highlights from that session.

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Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work than ever. As a result, the it’s harder to get a journalist’s attention even if you have a great story to tell. Here are some tips to help you stand out in an ever-growing crowd.

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On a typical day, journalists receive dozens, if not hundreds, of press releases and story pitches. With publishing timelines contracting and the news cycle moving faster than ever before, journalists are looking for stories that can be turned around quickly and free up their time so they can focus on long-form stories and research. That’s a tough balancing act. And one thing that simply doesn’t help is an embargo.

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launch festival penel discussion

It was wonderful to attend Launch Festival 2019 and listen to inspiring speakers and meet many founders and startups with great ideas and passion.

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Today’s mass shooting at a small Baptist church in the small Texas town of Sutherland Springs highlights the role of pro-gun advocates in blocking the progress of effective gun control.

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Media-Wize’s CEO and co-founder, Anthony Caruana is a regular tech commentator on ABC Radio. He recently joined Rafael Epstein to talk about Googling your children and misinformation on social media.

If there is one thing that the tech and startup industry loves, and reporters can’t stand it’s the use of jargon.

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Issue jacking is the art of using something that’s of significance in the news of the day to, sensibly, further your company’s message. Handled correctly, issue jacking is powerful tool to help you get valuable publicity for your startup. But it’s important to be thoughtful and ready so you aren’t caught on the hop.

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The Elevator Pitch

An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you or what you do in the time you share an elevator ride.

When you’re talking to a time poor journalist, you’ve only got 15-30 seconds to get their attention and make them want to know more about your business, product or service.

The aim is to win them over and make them want to know more before the elevator has reached the floor and the conversation can be continued.

An elevator pitch assumes that the person listening to it knows nothing about who you are, or what you do.

At Media-Wize we can help you put together an elevator pitch that while is planned, when delivered sounds spontaneous, non-robotic, the words natural and easy to remember.

And you’ll need to memorise your pitch, so practice it while in the car, in the shower and on your family and friends.

It’s also useful to have a couple of different versions. A long version that lasts about a minute and a one or two sentence snapshot.

Developing your elevator pitch will help you focus on your communication objectives and your point of difference.