Category: Messaging
- Written by: The Conversation
- Category: Business Tips, Messaging, Story telling
- Published: March 20, 2019
Today’s mass shooting at a small Baptist church in the small Texas town of Sutherland Springs highlights the role of pro-gun advocates in blocking the progress of effective gun control.
- Written by: Kathryn Van Kuyk
- Category: Media, Messaging, Training
- Published: March 6, 2019
- Written by: Kathryn Van Kuyk
- Category: Messaging
- Published: January 21, 2019
If there is one thing that the tech and startup industry loves, and reporters can’t stand it’s the use of jargon.
- Written by: Anthony Caruana
- Category: Messaging
- Published: December 21, 2018
Issue jacking is the art of using something that’s of significance in the news of the day to, sensibly, further your company’s message. Handled correctly, issue jacking is powerful tool to help you get valuable publicity for your startup. But it’s important to be thoughtful and ready so you aren’t caught on the hop.
- Written by: Kathryn Van Kuyk
- Category: Messaging
- Published: December 9, 2018
An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you or what you do in the time you share an elevator ride.
When you’re talking to a time poor journalist, you’ve only got 15-30 seconds to get their attention and make them want to know more about your business, product or service.
The aim is to win them over and make them want to know more before the elevator has reached the floor and the conversation can be continued.
An elevator pitch assumes that the person listening to it knows nothing about who you are, or what you do.
At Media-Wize we can help you put together an elevator pitch that while is planned, when delivered sounds spontaneous, non-robotic, the words natural and easy to remember.
And you’ll need to memorise your pitch, so practice it while in the car, in the shower and on your family and friends.
It’s also useful to have a couple of different versions. A long version that lasts about a minute and a one or two sentence snapshot.
Developing your elevator pitch will help you focus on your communication objectives and your point of difference.