The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content is growing, but the number of people telling stories is shrinking. This makes it harder than ever for startups to cut through and get attention.

Invest effort in really understanding the stories behind your startup, and have a strategy in place to maximize your potential coverage. In this, as in anything, planning and preparation are key to success.

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