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21 Mar

Business Tips

6 tips for marketers to understand the best PR tactic to use for your story idea

Marketers are often the crucial point of contact for managing and appointing PR agencies to boost brand awareness. When buying PR services, it’s important to keep

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07 Mar

Messaging

5 tips you need to know about writing thought leadership to secure coverage

Ever wonder why some business leaders are able to have their views shared but you miss out on the media attention? The answer lies in being

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24 Feb

Business Tips

5 tips for marketers to position spokespeople as ‘thought leaders’ and secure media coverage

Businesses need gifted spokespeople that can articulate vision, company values and handle media questions. But increasingly, they also need to position their senior team as subject

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08 Jun

Business Tips

How to choose a Co-founder

You’ve been coming up with ideas, talking with friends and mentors, working out the numbers and have finally settled on the idea that will be the

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05 Jun

Business Tips

A great PR brief is not about what you want

Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. For many marketers ‘keeping the lights on’

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03 Jun

Business Tips

The Startup Blues

Feeling utterly consumed by your new startup? Or maybe you can’t seem to step away from it, spending weekends working and missing family events… It can be

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01 Jun

Business Tips

How to attract media attention for your startup

The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content

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27 May

Business Tips

Why your small business needs more than one elevator pitch

Everyone needs an elevator pitch – that pithy summary of what you do and what benefit it brings to your customers. Don’t think because you run

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25 May

Media

I’m not his plus one, I’m his co-founder

Picture this: You arrive at an event as a speaker, but the person handing out the passes looks straight past you and gives preferential treatment to

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09 Dec

Media

The Australian media landscape revolution

The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>

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