09 Dec
Media
The Australian media landscape revolution
The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>
09 Dec
Media
The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>
05 Dec
Media
As a number of world leaders recently discovered, there is no such thing as off the record.
02 Dec
Story telling
Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople
26 Aug
Media
With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.
07 Aug
Business Tips
In his part manifesto-part autobiography titled On Writing, Stephen King said that not everyone can be a brilliant writer. But with effort, everyone could be a
22 Jul
Messaging
Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work
29 Jan
Media
Doing your homework for interviews and preparing your facts are critically important for a media spokesperson. This is why media training, conducted every two years is
