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18 Feb

Business Tips

Let’s talk: Fear of starting a business

Fears…there were many. Was the idea good? Was there a market? Did I choose the right business partner? What was I risking? What if I fail?

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11 Jun

Business Tips

Workflow with Anthony Caruana, CEO & Co-Founder of Media-Wize

In simple terms, I’m a professional communicator. With Media-Wize, our focus is on helping business leaders find their stories and to tell them as well as

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05 Jun

Business Tips

A great PR brief is not about what you want

Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. For many marketers ‘keeping the lights on’

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03 Jun

Business Tips

The Startup Blues

Feeling utterly consumed by your new startup? Or maybe you can’t seem to step away from it, spending weekends working and missing family events… It can be

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01 Jun

Business Tips

How to attract media attention for your startup

The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content

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27 May

Business Tips

Why your small business needs more than one elevator pitch

Everyone needs an elevator pitch – that pithy summary of what you do and what benefit it brings to your customers. Don’t think because you run

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21 Dec

Messaging

How to use Issue Jacking

Issue jacking is the art of using something that’s of significance in the news of the day to, sensibly, further your company’s message. Handled correctly, issue

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10 Dec

Media

Twitter and your reputation

When it comes to your business, brand and credibility the most important asset you have is your reputation. In today’s world you can express your opinion

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09 Dec

Messaging

The Elevator Pitch

The Elevator Pitch An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you

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07 Dec

Business Tips

Why middle-aged entrepreneurs are better than young ones

Start-up should not be synonymous with young people says Sukanlaya Sawang from the University of Leicester

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