In simple terms, I’m a professional communicator. With Media-Wize, our focus is on helping business leaders find their stories and to tell them as well as possible. So, part of my work involves training spokespeople to talk to the media, customers, investors and others stakeholders.

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The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content is growing, but the number of people telling stories is shrinking. This makes it harder than ever for startups to cut through and get attention.

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  • May 14, 2020
    10:00 am - 11:00 am

During this free Zoom session, you’ll learn what financial journalists, business reporters, technology reporters, radio, TV, channel press, trade media and startup media look for in a story and how you can cut through the noise and stand out. This session will provide founders, entrepreneurs and spokespeople with crucial insights into working with the media (more…)

We're sorry, but all tickets sales have ended because the event is expired.
  • May 12, 2020
    2:00 pm - 3:00 pm

During this free Zoom session, you’ll learn what financial journalists, business reporters, technology reporters, radio, TV, channel press, trade media and startup media look for in a story and how you can cut through the noise and stand out. This session will provide founders, entrepreneurs and spokespeople with crucial insights into working with the media (more…)

Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.

The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>

As a number of world leaders recently discovered, there is no such thing as off the record.

Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable – you can be prepared for bushfire or cyclone seasons. But other incidents such as industrial accidents or data breaches are less predictable.

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On a typical day, journalists receive dozens, if not hundreds, of press releases and story pitches. With publishing timelines contracting and the news cycle moving faster than ever before, journalists are looking for stories that can be turned around quickly and free up their time so they can focus on long-form stories and research. That’s a tough balancing act. And one thing that simply doesn’t help is an embargo.

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I got the job of editor for Macworld Australia after many years of being a freelance contributor to the magazine. The combination of relationships with the publisher and experience got me that job. But, the publisher has decided to shutter that operation and I lost a long-timer retainer client. While that hurt, the pain was short-lived.

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