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11 Jun

Business Tips

Workflow with Anthony Caruana, CEO & Co-Founder of Media-Wize

In simple terms, I’m a professional communicator. With Media-Wize, our focus is on helping business leaders find their stories and to tell them as well as

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01 Jun

Business Tips

How to attract media attention for your startup

The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content

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11 Dec

Media

Plan ahead to improve your chance of media success

Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.

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09 Dec

Media

The Australian media landscape revolution

The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>

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05 Dec

Media

There is no such thing as “off the record”

As a number of world leaders recently discovered, there is no such thing as off the record.

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25 Nov

Messaging

How to manage the media during a disaster

Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable

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04 Jul

Media

How to manage embargoes

Companies like to believe they have some control over how news is released. But in today's world, it makes little sense to embargo a story. For a journalist, an embargo is a story that can't be written.

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05 Feb

Business Tips

Invest in relationships – they matter

I got the job of editor for Macworld Australia after many years of being a freelance contributor to the magazine. The combination of relationships with the publisher

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29 Jan

Media

Be prepared to succeed with the media

Doing your homework for interviews and preparing your facts are critically important for a media spokesperson. This is why media training, conducted every two years is

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21 Jan

Messaging

Telling your story without the jargon

If there is one thing that the tech and startup industry loves, and reporters can’t stand it’s the use of jargon.

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