Large Logo
blog date shape

21 Mar

Business Tips

6 tips for marketers to understand the best PR tactic to use for your story idea

Marketers are often the crucial point of contact for managing and appointing PR agencies to boost brand awareness. When buying PR services, it’s important to keep

blog date shape

14 Mar

Business Tips

Australian companies and brands need to update their social barometer

Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many

blog date shape

24 Feb

Business Tips

5 tips for marketers to position spokespeople as ‘thought leaders’ and secure media coverage

Businesses need gifted spokespeople that can articulate vision, company values and handle media questions. But increasingly, they also need to position their senior team as subject

blog date shape

01 Jun

Business Tips

How to attract media attention for your startup

The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content

blog date shape

29 May

Media

PRs, you’re failing to adapt to the digital news cycle

The pressures facing journalists should be the perfect opportunity for PRs to place more stories, argues Anthony Caruana. Instead, ‘spray and pray’ press releases reign, follow-up

blog date shape

21 Jan

Messaging

Telling your story without the jargon

If there is one thing that the tech and startup industry loves, and reporters can’t stand it’s the use of jargon.

blog date shape

09 Dec

Messaging

The Elevator Pitch

The Elevator Pitch An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you

blog date shape

07 Nov

Story telling

Three steps to becoming a great writer

Being a good writer isn’t about innate ability. Everyone can be a good writer with practice. Here are my three essential steps to becoming a great

Back To Top