Media-Wize
Giving a voice to startups, founders and fast growth companies

The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content is growing, but the number of people telling stories is shrinking. This makes it harder than ever for startups to cut through and get attention.

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Everyone needs an elevator pitch – that pithy summary of what you do and what benefit it brings to your customers. Don’t think because you run a small business you don’t need one, it’s more competitive than ever and being able to explain the value you provide, and your point of difference quickly is essential. In fact, you need a quiver full of those messaging arrows that you can shoot at different targets.

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Creating a startup and putting your heart and soul into it can be an incredibly rewarding experience. But it can also be very taxing.

Stress levels can rise as the drive for funding, capturing new customers, refining and even pivoting on an idea and just keeping up with all the admin and other work can be overwhelming.

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In his part manifesto-part autobiography titled On Writing, Stephen King said that not everyone can be a brilliant writer. But with effort, everyone could be a very good writer. The same goes with being a reliable performer in front of a camera or microphone. Being a great media spokesperson may come naturally to some, but anyone can do do a good job in an interview – with the right training and preparation.<!–more–>

Media-Wize CEO and co-founder Anthony Caruana recently penned a story for BandT on this topic.

You can read the fill article here.

Kathryn Van Kuyk is an award-winning senior public relations consultant currently account managing the Dynatrace, Fluent Commerce, Affix and Vonage accounts for BENCH PR.

She is also the co-founder of Media-Wize, an agnostic media training agency helping founders and fast growth companies tell their stories.

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Anthony Caruana is a Freelance Writer, Presenter & Consultant, who contributes to a variety of publications, including Finder AU, Lifehacker Australia, CSO Australia and more.

1) To kick things off, could you tell us a little about your background and career?

My career has been quite diverse. I did my undergrad degree in biochemistry and cellular biology straight from high school. I then did a teaching degree and worked as a high school teacher for a few years before moving into vocational training.

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Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking for tips on improving their media profile. Here’s a short package of highlights from that session.

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launch festival penel discussion

It was wonderful to attend Launch Festival 2019 and listen to inspiring speakers and meet many founders and startups with great ideas and passion.

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Today’s mass shooting at a small Baptist church in the small Texas town of Sutherland Springs highlights the role of pro-gun advocates in blocking the progress of effective gun control.

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Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest—sometimes even more so—as they are about their duty to their organizations, according to a Baylor University researcher.

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