Media-Wize
Giving a voice to startups, founders and fast growth companies

In his part manifesto-part autobiography titled On Writing, Stephen King said that not everyone can be a brilliant writer. But with effort, everyone could be a very good writer. The same goes with being a reliable performer in front of a camera or microphone. Being a great media spokesperson may come naturally to some, but anyone can do do a good job in an interview – with the right training and preparation.<!–more–>

Media-Wize CEO and co-founder Anthony Caruana recently penned a story for BandT on this topic.

You can read the fill article here.

Kathryn Van Kuyk is an award-winning senior public relations consultant currently account managing the Dynatrace, Fluent Commerce, Affix and Vonage accounts for BENCH PR.

She is also the co-founder of Media-Wize, an agnostic media training agency helping founders and fast growth companies tell their stories.

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Anthony Caruana is a Freelance Writer, Presenter & Consultant, who contributes to a variety of publications, including Finder AU, Lifehacker Australia, CSO Australia and more.

1) To kick things off, could you tell us a little about your background and career?

My career has been quite diverse. I did my undergrad degree in biochemistry and cellular biology straight from high school. I then did a teaching degree and worked as a high school teacher for a few years before moving into vocational training.

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Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking for tips on improving their media profile. Here’s a short package of highlights from that session.

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launch festival penel discussion

It was wonderful to attend Launch Festival 2019 and listen to inspiring speakers and meet many founders and startups with great ideas and passion.

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Today’s mass shooting at a small Baptist church in the small Texas town of Sutherland Springs highlights the role of pro-gun advocates in blocking the progress of effective gun control.

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Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest—sometimes even more so—as they are about their duty to their organizations, according to a Baylor University researcher.

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For major brands, the road to social media infamy is paved with what seemed like good ideas at the time.

Just this week, Qantas succeeded in having Twitter suspend the well-known spoof account, @QantasPR, claiming users would mistake it for the real thing (Shane Warne did, but that’s not exactly saying much.)

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I got the job of editor for Macworld Australia after many years of being a freelance contributor to the magazine. The combination of relationships with the publisher and experience got me that job. But, the publisher has decided to shutter that operation and I lost a long-timer retainer client. While that hurt, the pain was short-lived.

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When it comes to deciding the best job titles to use for media spokespeople it’s important, they’re easily understood. Leave being creative to the actual work you do.

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