In simple terms, I’m a professional communicator. With Media-Wize, our focus is on helping business leaders find their stories and to tell them as well as possible. So, part of my work involves training spokespeople to talk to the media, customers, investors and others stakeholders.

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You’ve been coming up with ideas, talking with friends and mentors, working out the numbers and have finally settled on the idea that will be the foundation for your start-up. But you know you don’t have all the skills and abilities it’s going to require to succeed. You realise you can’t do it alone and perhaps in a post-COVID-19 world it will make even greater sense to also share the risk.

You’re looking for a co-founder.

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Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. For many marketers ‘keeping the lights on’ across digital media channels is crucial to a successful rebound and to remain relevant in the future.

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Feeling utterly consumed by your new startup? Or maybe you can’t seem to step away from it, spending weekends working and missing family events… It can be easy to neglect your own mental health and get caught up in the rush of kicking off your startup, but it’s important you’re continuously investing in yourself as well as your startup!

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The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content is growing, but the number of people telling stories is shrinking. This makes it harder than ever for startups to cut through and get attention.

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Everyone needs an elevator pitch – that pithy summary of what you do and what benefit it brings to your customers. Don’t think because you run a small business you don’t need one, it’s more competitive than ever and being able to explain the value you provide, and your point of difference quickly is essential. In fact, you need a quiver full of those messaging arrows that you can shoot at different targets.

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Creating a startup and putting your heart and soul into it can be an incredibly rewarding experience. But it can also be very taxing.

Stress levels can rise as the drive for funding, capturing new customers, refining and even pivoting on an idea and just keeping up with all the admin and other work can be overwhelming.

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In his part manifesto-part autobiography titled On Writing, Stephen King said that not everyone can be a brilliant writer. But with effort, everyone could be a very good writer. The same goes with being a reliable performer in front of a camera or microphone. Being a great media spokesperson may come naturally to some, but anyone can do do a good job in an interview – with the right training and preparation.<!–more–>

Media-Wize CEO and co-founder Anthony Caruana recently penned a story for BandT on this topic.

You can read the fill article here.

Kathryn Van Kuyk is an award-winning senior public relations consultant currently account managing the Dynatrace, Fluent Commerce, Affix and Vonage accounts for BENCH PR.

She is also the co-founder of Media-Wize, an agnostic media training agency helping founders and fast growth companies tell their stories.

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Anthony Caruana is a Freelance Writer, Presenter & Consultant, who contributes to a variety of publications, including Finder AU, Lifehacker Australia, CSO Australia and more.

1) To kick things off, could you tell us a little about your background and career?

My career has been quite diverse. I did my undergrad degree in biochemistry and cellular biology straight from high school. I then did a teaching degree and worked as a high school teacher for a few years before moving into vocational training.

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