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01 Jun

Business Tips

How to attract media attention for your startup

The last decade has seen a massive revolution in the way stories reach the media, and how these stories are told. The market’s thirst for content

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27 May

Business Tips

Why your small business needs more than one elevator pitch

Everyone needs an elevator pitch – that pithy summary of what you do and what benefit it brings to your customers. Don’t think because you run

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21 May

Business Tips

5 things founders can do to improve their mental health

Creating a startup and putting your heart and soul into it can be an incredibly rewarding experience. But it can also be very taxing. Stress levels

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07 Aug

Business Tips

Why Every Brand Needs A Gifted Spokesperson

In his part manifesto-part autobiography titled On Writing, Stephen King said that not everyone can be a brilliant writer. But with effort, everyone could be a

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31 Jul

Business Tips

Balancing the Grind with Kathryn Van Kuyk

Kathryn Van Kuyk is an award-winning senior public relations consultant currently account managing the Dynatrace, Fluent Commerce, Affix and Vonage accounts for BENCH PR. She is

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30 Jul

Business Tips

Balancing the Grind with Anthony Caruana

Anthony Caruana is a Freelance Writer, Presenter & Consultant, who contributes to a variety of publications, including Finder AU, Lifehacker Australia, CSO Australia and more. 1)

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26 Jul

Business Tips

Highlights from Media-Wize’s most recent messaging workshop

Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking

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20 Jun

Business Tips

Launch Festival 2019 – learnings and opportunities

It was wonderful to attend Launch Festival 2019 and listen to inspiring speakers and meet many founders and startups with great ideas and passion.

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20 Mar

Business Tips

What the NRA can teach us about the art of public persuasion

Today’s mass shooting at a small Baptist church in the small Texas town of Sutherland Springs highlights the role of pro-gun advocates in blocking the progress

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13 Mar

Business Tips

PR professionals are not ‘yes men’ when pressured to be unethical, study finds

Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest—sometimes even more so—as they are

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