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05 Mar

Business Tips

How not to use Twitter: lessons from Qantas and Westpac

For major brands, the road to social media infamy is paved with what seemed like good ideas at the time. Just this week, Qantas succeeded in

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05 Feb

Business Tips

Invest in relationships – they matter

I got the job of editor for Macworld Australia after many years of being a freelance contributor to the magazine. The combination of relationships with the publisher

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29 Jan

Business Tips

Don’t trivialise your business with ridiculous job titles

When it comes to deciding the best job titles to use for media spokespeople it’s important, they’re easily understood. Leave being creative to the actual work

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07 Dec

Business Tips

Why middle-aged entrepreneurs are better than young ones

Start-up should not be synonymous with young people says Sukanlaya Sawang from the University of Leicester

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25 Nov

Business Tips

Choosing a niche to exploit might feel like a black art rather than a science

To find your niche, start by answering these three key questions: 1. What am I good at? 2. What do I like to do? 3. What

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15 Nov

Business Tips

Not every good idea works – but don’t stop trying

We’re all full of good ideas. Not necessarily ‘get rich quick’ schemes but ideas for new income streams or business models. Some of these will even

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