A great PR brief is not about what you want
Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. For many marketers ‘keeping the lights on’ across digital media channels is crucial to a successful rebound and to remain relevant in the future.
I recommend starting with media training. This allows marketers to join with spokespeople to dive into how the media works, learn how dramatically the game has changed in Australia over the past few years and what tactics in which to invest.
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