Large Logo
blog date shape

05 Apr

Business Tips

Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

As a small to medium sized business considering buying public relations services, it’s important to understand the difference between merit-based editorial, sponsored content and advertising and

blog date shape

24 Feb

Business Tips

5 tips for marketers to position spokespeople as ‘thought leaders’ and secure media coverage

Businesses need gifted spokespeople that can articulate vision, company values and handle media questions. But increasingly, they also need to position their senior team as subject

blog date shape

02 Dec

Business Tips

Media-Wize turns two and becomes a full service media training and PR agency

They say that one ‘dog year’ is about the same as seven human years. I wonder how normal human years equate to ‘COVID years’. That’s the

blog date shape

05 Jun

Business Tips

A great PR brief is not about what you want

Marketers are under increasing pressure as the world struggles to adapt and ride out the economic impacts of COVID-19. For many marketers ‘keeping the lights on’

blog date shape

29 May

Media

PRs, you’re failing to adapt to the digital news cycle

The pressures facing journalists should be the perfect opportunity for PRs to place more stories, argues Anthony Caruana. Instead, ‘spray and pray’ press releases reign, follow-up

blog date shape

25 May

Media

I’m not his plus one, I’m his co-founder

Picture this: You arrive at an event as a speaker, but the person handing out the passes looks straight past you and gives preferential treatment to

blog date shape

11 Dec

Media

Plan ahead to improve your chance of media success

Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.

blog date shape

10 Dec

Media

Media attention doesn’t happen by accident

Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging

blog date shape

09 Dec

Media

The Australian media landscape revolution

The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>

blog date shape

05 Dec

Media

There is no such thing as “off the record”

As a number of world leaders recently discovered, there is no such thing as off the record.

Back To Top