05 Dec
Media
There is no such thing as “off the record”
As a number of world leaders recently discovered, there is no such thing as off the record.
05 Dec
Media
As a number of world leaders recently discovered, there is no such thing as off the record.
02 Dec
Story telling
Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople
25 Nov
Messaging
Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable
07 Aug
Business Tips
In his part manifesto-part autobiography titled On Writing, Stephen King said that not everyone can be a brilliant writer. But with effort, everyone could be a
04 Jul
Media
Companies like to believe they have some control over how news is released. But in today's world, it makes little sense to embargo a story. For a journalist, an embargo is a story that can't be written.
29 Jan
Media
Doing your homework for interviews and preparing your facts are critically important for a media spokesperson. This is why media training, conducted every two years is
03 Dec
Media
If there’s one question I’m constantly asked it’s “How do we pitch so that our client/product/story gets coverage?” Start by looking at what the journalist you
