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25 Nov

Messaging

How to manage the media during a disaster

Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable

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26 Aug

Media

Avoiding the journalist’s DEL key

With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.

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22 Jul

Messaging

How to make the journalist’s life easier

Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work

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04 Jul

Media

How to manage embargoes

Companies like to believe they have some control over how news is released. But in today's world, it makes little sense to embargo a story. For a journalist, an embargo is a story that can't be written.

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05 Feb

Business Tips

Invest in relationships – they matter

I got the job of editor for Macworld Australia after many years of being a freelance contributor to the magazine. The combination of relationships with the publisher

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21 Dec

Messaging

How to use Issue Jacking

Issue jacking is the art of using something that’s of significance in the news of the day to, sensibly, further your company’s message. Handled correctly, issue

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10 Dec

Media

Twitter and your reputation

When it comes to your business, brand and credibility the most important asset you have is your reputation. In today’s world you can express your opinion

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03 Dec

Media

Media-Wize’s 10-point pitching guide for PR and companies looking for media coverage

If there’s one question I’m constantly asked it’s “How do we pitch so that our client/product/story gets coverage?” Start by looking at what the journalist you

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25 Nov

Business Tips

Choosing a niche to exploit might feel like a black art rather than a science

To find your niche, start by answering these three key questions: 1. What am I good at? 2. What do I like to do? 3. What

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15 Nov

Business Tips

Not every good idea works – but don’t stop trying

We’re all full of good ideas. Not necessarily ‘get rich quick’ schemes but ideas for new income streams or business models. Some of these will even

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