Large Logo
blog date shape

02 Dec

Story telling

Learning what stories you have to tell

Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople

blog date shape

25 Nov

Messaging

How to manage the media during a disaster

Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable

blog date shape

26 Aug

Media

Avoiding the journalist’s DEL key

With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.

blog date shape

22 Jul

Messaging

How to make the journalist’s life easier

Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work

blog date shape

04 Jul

Media

How to manage embargoes

Companies like to believe they have some control over how news is released. But in today's world, it makes little sense to embargo a story. For a journalist, an embargo is a story that can't be written.

blog date shape

05 Feb

Business Tips

Invest in relationships – they matter

I got the job of editor for Macworld Australia after many years of being a freelance contributor to the magazine. The combination of relationships with the publisher

blog date shape

21 Dec

Messaging

How to use Issue Jacking

Issue jacking is the art of using something that’s of significance in the news of the day to, sensibly, further your company’s message. Handled correctly, issue

blog date shape

10 Dec

Media

Twitter and your reputation

When it comes to your business, brand and credibility the most important asset you have is your reputation. In today’s world you can express your opinion

blog date shape

03 Dec

Media

Media-Wize’s 10-point pitching guide for PR and companies looking for media coverage

If there’s one question I’m constantly asked it’s “How do we pitch so that our client/product/story gets coverage?” Start by looking at what the journalist you

blog date shape

25 Nov

Business Tips

Choosing a niche to exploit might feel like a black art rather than a science

To find your niche, start by answering these three key questions: 1. What am I good at? 2. What do I like to do? 3. What

Back To Top