Author: Anthony Caruana
- Written by: Anthony Caruana
- Category: Media, Messaging
- Published: December 11, 2019
Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.
- Written by: Anthony Caruana
- Category: Media, Messaging
- Published: December 10, 2019
Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging it might get you a good result. Planning increasing the odds of getting the result you want.
- Written by: Anthony Caruana
- Category: Media, Messaging
- Published: December 9, 2019
The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>
- Written by: Anthony Caruana
- Category: Media
- Published: December 5, 2019
As a number of world leaders recently discovered, there is no such thing as off the record.
- Written by: Anthony Caruana
- Category: Story telling
- Published: December 2, 2019
Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople and understanding how the media works, one of the big lessons is that many great companies are unaware of how many great stories they have to tell.
- Written by: Anthony Caruana
- Category: Messaging
- Published: November 25, 2019
Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable – you can be prepared for bushfire or cyclone seasons. But other incidents such as industrial accidents or data breaches are less predictable.
- Written by: Anthony Caruana
- Category: Media, Messaging, Story telling
- Published: August 26, 2019
With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.
- Written by: Anthony Caruana
- Category: Messaging, Story telling
- Published: July 22, 2019
Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work than ever. As a result, the it’s harder to get a journalist’s attention even if you have a great story to tell. Here are some tips to help you stand out in an ever-growing crowd.
- Written by: Anthony Caruana
- Category: Business Tips
- Published: February 5, 2019
I got the job of editor for Macworld Australia after many years of being a freelance contributor to the magazine. The combination of relationships with the publisher and experience got me that job. But, the publisher has decided to shutter that operation and I lost a long-timer retainer client. While that hurt, the pain was short-lived.