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05 Apr

Business Tips

Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

As a small to medium sized business considering buying public relations services, it’s important to understand the difference between merit-based editorial, sponsored content and advertising and

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14 Mar

Business Tips

Australian companies and brands need to update their social barometer

Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many

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18 Feb

Business Tips

Let’s talk: Fear of starting a business

Fears…there were many. Was the idea good? Was there a market? Did I choose the right business partner? What was I risking? What if I fail?

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02 Dec

Business Tips

Media-Wize turns two and becomes a full service media training and PR agency

They say that one ‘dog year’ is about the same as seven human years. I wonder how normal human years equate to ‘COVID years’. That’s the

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11 Dec

Media

Plan ahead to improve your chance of media success

Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.

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10 Dec

Media

Media attention doesn’t happen by accident

Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging

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09 Dec

Media

The Australian media landscape revolution

The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>

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05 Dec

Media

There is no such thing as “off the record”

As a number of world leaders recently discovered, there is no such thing as off the record.

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02 Dec

Story telling

Learning what stories you have to tell

Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople

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25 Nov

Messaging

How to manage the media during a disaster

Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable

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