05 Apr
Business Tips
As a small to medium sized business considering buying public relations services, it’s important to understand the difference between merit-based editorial, sponsored content and advertising and
14 Mar
Business Tips
Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many
18 Feb
Business Tips
Fears…there were many. Was the idea good? Was there a market? Did I choose the right business partner? What was I risking? What if I fail?
02 Dec
Business Tips
They say that one ‘dog year’ is about the same as seven human years. I wonder how normal human years equate to ‘COVID years’. That’s the
11 Dec
Media
Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.
10 Dec
Media
Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging
09 Dec
Media
The number of journalists is plummeting and the number of PR practitioners is soaring. What does this mean for businesses trying to boost their media coverage>
05 Dec
Media
As a number of world leaders recently discovered, there is no such thing as off the record.
02 Dec
Story telling
Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople
25 Nov
Messaging
Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable
