02 Dec
Story telling
Learning what stories you have to tell
Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople
02 Dec
Story telling
Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople
25 Nov
Messaging
Organisations plan for all types of risks from the loss of customer data to fires through to natural disasters. In some cases, those disasters are predictable
26 Aug
Media
With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.
22 Jul
Messaging
Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work
04 Jul
Media
Companies like to believe they have some control over how news is released. But in today's world, it makes little sense to embargo a story. For a journalist, an embargo is a story that can't be written.
05 Feb
Business Tips
I got the job of editor for Macworld Australia after many years of being a freelance contributor to the magazine. The combination of relationships with the publisher
21 Dec
Messaging
Issue jacking is the art of using something that’s of significance in the news of the day to, sensibly, further your company’s message. Handled correctly, issue
10 Dec
Media
When it comes to your business, brand and credibility the most important asset you have is your reputation. In today’s world you can express your opinion
03 Dec
Media
If there’s one question I’m constantly asked it’s “How do we pitch so that our client/product/story gets coverage?” Start by looking at what the journalist you
25 Nov
Business Tips
To find your niche, start by answering these three key questions: 1. What am I good at? 2. What do I like to do? 3. What
