In simple terms, I’m a professional communicator. With Media-Wize, our focus is on helping business leaders find their stories and to tell them as well as possible. So, part of my work involves training spokespeople to talk to the media, customers, investors and others stakeholders.
You’ve been coming up with ideas, talking with friends and mentors, working out the numbers and have finally settled on the idea that will be the foundation for your start-up. But you know you don’t have all the skills and abilities it’s going to require to succeed. You realise you can’t do it alone and perhaps in a post-COVID-19 world it will make even greater sense to also share the risk.
You’re looking for a co-founder.
Picture this: You arrive at an event as a speaker, but the person handing out the passes looks straight past you and gives preferential treatment to the man next in line. As a female founder, I never expected to hit so much unconscious bias and ingrained sexism. But when I attended one of Australia’s largest tech conferences recently, that’s what happened.
Creating a startup and putting your heart and soul into it can be an incredibly rewarding experience. But it can also be very taxing.
Stress levels can rise as the drive for funding, capturing new customers, refining and even pivoting on an idea and just keeping up with all the admin and other work can be overwhelming.
When it comes to deciding the best job titles to use for media spokespeople it’s important, they’re easily understood. Leave being creative to the actual work you do.