MELBOURNE, 13 JULY 2021:  Media training and PR agency, Media-Wize, today announced it has added SugarCRM Australia to its expanding portfolio of retainer clients. 

SugarCRM is an AI-driven CRM platform that does the work for marketing, sales and service teams, helping businesses reach new levels of performance and predictability, that delivers a high-definition customer experience. 

Headquartered in Silicon Valley, SugarCRM is backed by Accel-KKR and has over 1.7 billion customer updates, from leads, opportunities to support cases, flowing through the platform every day. Thousands of companies in over 120 countries rely on SugarCRM to achieve a high-definition customer experience and gain real-time customer insights. 

An international panel of eight SugarCRM representatives across the US, UK, EMEA, Asia and Australia, recently selected Media-Wize following a competitive pitch for an Australian PR partner. 

Clare Dorrian, CMO, SugarCRM reports, “We were unanimously impressed with the cofounders of Media-Wize and the level of passion and enthusiasm they bring to their work. Media-Wize offers a senior, hands on, highly experienced team with a solid understanding of global PR accounts, tech, business, marketing and the startup ecosystem. 

“We are excited to partner together to raise awareness of SugarCRM in Australia and the important role we can play in helping businesses in Australia turbocharge customer experience, boost growth and unlock insights as they prepare to rebound and thrive following the pandemic,” Clare says.  

Anthony Caruana, co-CEO and co-founder of Media-Wize comments, “We are delighted to be working with SugarCRM. We commenced the engagement running a workshop with the local and global team to unlock insights into the unique stories we can help tell in the Australian region. We are excited to be working together to help Australian businesses leverage the power of unparalleled customer insights.”

Media-Wize’s growing portfolio of retainer clients also includes Tesserent and Pure Security, Australia’s largest ASX listed cyber security company, CIM a game changing building analytics platform helping the Australian commercial property sector achieve zero emissions. CiGen an Australian specialist in the realms of robotic process automation and intelligent automation along with best-selling author Claire Pales and her co-author Anna Leibel of The Secure Board book and advisory service. 

Kathryn Van Kuyk, co-CEO and co-founder of Media-Wize says, “We are thrilled with the strong results we are achieving for our clients across media training, media relations, content delivery, strategic communications planning, market analysis, crisis and incident response, podcasts, webinars and video production.”