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28 Mar

Story telling

5 Tips for Thought Leadership: a Guide for Women

More than half of our population is women but you wouldn’t know that from their representation in the Australian media. According to the Women’s Leadership Institute, women

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07 Mar

Messaging

5 tips you need to know about writing thought leadership to secure coverage

Ever wonder why some business leaders are able to have their views shared but you miss out on the media attention? The answer lies in being

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02 Dec

Story telling

Learning what stories you have to tell

Over the last few weeks, Media-Wize has conducted several media training workshops with clients. And while those clients have learned a lot about becoming better spokespeople

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26 Aug

Media

Avoiding the journalist’s DEL key

With journalists receiving dozens of press releases and story pitches each day, the key that’s most likely to wear out on their keyboards is DEL.

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26 Jul

Business Tips

Highlights from Media-Wize’s most recent messaging workshop

Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking

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22 Jul

Messaging

How to make the journalist’s life easier

Despite the massive amount of content that’s produced and published these days, the number of journalists is dwindling. That means fewer people are doing more work

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20 Mar

Business Tips

What the NRA can teach us about the art of public persuasion

Today’s mass shooting at a small Baptist church in the small Texas town of Sutherland Springs highlights the role of pro-gun advocates in blocking the progress

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13 Nov

Story telling

Is self-publishing a book a wise move?

Is writing and self-publishing an e-book worthwhile? For every success story there are thousands of writers who sell fewer than 500 copies and make nothing. If

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07 Nov

Story telling

Three steps to becoming a great writer

Being a good writer isn’t about innate ability. Everyone can be a good writer with practice. Here are my three essential steps to becoming a great

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