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26 Mar

Media

It’s all in the timing 

For startups the question of when to start engaging with the media is pivotal to achieving success.  The following may help you assess when your startup

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06 Mar

Media

Anthony Caruana on ABC Radio Melbourne

Media-Wize’s CEO and co-founder, Anthony Caruana is a regular tech commentator on ABC Radio. He recently joined Rafael Epstein to talk about Googling your children and

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06 Mar

Media

Finalists announced in the 2019 Samsung IT Journalism Awards

Congratulations to all the outstanding finalists in the 2019 Samsung IT Journalism Awards. Media-Wize’s CEO Anthony Caruana is nominated for Best Security Journalist, Best Technology Issues

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29 Jan

Business Tips

Don’t trivialise your business with ridiculous job titles

When it comes to deciding the best job titles to use for media spokespeople it’s important, they’re easily understood. Leave being creative to the actual work

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29 Jan

Media

Be prepared to succeed with the media

Doing your homework for interviews and preparing your facts are critically important for a media spokesperson. This is why media training, conducted every two years is

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21 Jan

Messaging

Telling your story without the jargon

If there is one thing that the tech and startup industry loves, and reporters can’t stand it’s the use of jargon.

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09 Dec

Messaging

The Elevator Pitch

The Elevator Pitch An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you

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06 Dec

Media

The Bridging Technique

The bridging technique is a crucial part of media training and an essential tool to master to control an interview. It is the ability for the

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