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05 Apr

Business Tips

Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

As a small to medium sized business considering buying public relations services, it’s important to understand the difference between merit-based editorial, sponsored content and advertising and

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25 Nov

Business Tips

Choosing a niche to exploit might feel like a black art rather than a science

To find your niche, start by answering these three key questions: 1. What am I good at? 2. What do I like to do? 3. What

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