14 Mar
Business Tips
Every day, across mainstream media and social media, a myriad of storms erupt that cause damage to governments and companies operating in Australia and their brands. Many
11 Dec
Media
Great media coverage means planning ahead. There are many ways you can prepare and take advantage of events in the media.
10 Dec
Media
Great media coverage is planned. It means you need to get your message right, identify your audience and decide what you want from the coverage. Winging
08 Aug
Media
There’s a famous line in the movie Jerry Maguire that you’ll recognise. Renée Zellweger’s character says to Tom Cruise’s character: “You had me at hello.” But the reality
07 Aug
Business Tips
In his part manifesto-part autobiography titled On Writing, Stephen King said that not everyone can be a brilliant writer. But with effort, everyone could be a
26 Jul
Business Tips
Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking
21 Dec
Messaging
Issue jacking is the art of using something that’s of significance in the news of the day to, sensibly, further your company’s message. Handled correctly, issue
