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09 Dec

Messaging

The Elevator Pitch

The Elevator Pitch An elevator pitch is a short description of what you do that can be delivered to a stranger who knows nothing about you

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06 Dec

Media

The Bridging Technique

The bridging technique is a crucial part of media training and an essential tool to master to control an interview. It is the ability for the

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03 Dec

Media

Media-Wize’s 10-point pitching guide for PR and companies looking for media coverage

If there’s one question I’m constantly asked it’s “How do we pitch so that our client/product/story gets coverage?” Start by looking at what the journalist you

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20 Nov

Media

Media Files: What does the future newsroom look like?

Alan Soon of Splice Media is promising a million dollars to give to start-ups to transform media in Asia. Shutterstock Andrea Carson, University of Melbourne and

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