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05 Apr

Business Tips

Public relations: The difference between editorial, sponsored content & advertising in your SME marketing strategy

As a small to medium sized business considering buying public relations services, it’s important to understand the difference between merit-based editorial, sponsored content and advertising and

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21 Mar

Business Tips

6 tips for marketers to understand the best PR tactic to use for your story idea

Marketers are often the crucial point of contact for managing and appointing PR agencies to boost brand awareness. When buying PR services, it’s important to keep

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07 Mar

Messaging

5 tips you need to know about writing thought leadership to secure coverage

Ever wonder why some business leaders are able to have their views shared but you miss out on the media attention? The answer lies in being

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24 Feb

Business Tips

5 tips for marketers to position spokespeople as ‘thought leaders’ and secure media coverage

Businesses need gifted spokespeople that can articulate vision, company values and handle media questions. But increasingly, they also need to position their senior team as subject

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