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26 Jul

Business Tips

Highlights from Media-Wize’s most recent messaging workshop

Media-Wize recently conducted a media training workshop. It was a great session that was well attended by founders, comms professionals and leaders of fast-growth businesses looking

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04 Jul

Media

How to manage embargoes

Companies like to believe they have some control over how news is released. But in today's world, it makes little sense to embargo a story. For a journalist, an embargo is a story that can't be written.

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26 Mar

Media

It’s all in the timing 

For startups the question of when to start engaging with the media is pivotal to achieving success.  The following may help you assess when your startup

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13 Mar

Business Tips

PR professionals are not ‘yes men’ when pressured to be unethical, study finds

Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest—sometimes even more so—as they are

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06 Mar

Media

Anthony Caruana on ABC Radio Melbourne

Media-Wize’s CEO and co-founder, Anthony Caruana is a regular tech commentator on ABC Radio. He recently joined Rafael Epstein to talk about Googling your children and

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06 Mar

Media

Finalists announced in the 2019 Samsung IT Journalism Awards

Congratulations to all the outstanding finalists in the 2019 Samsung IT Journalism Awards. Media-Wize’s CEO Anthony Caruana is nominated for Best Security Journalist, Best Technology Issues

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29 Jan

Media

Be prepared to succeed with the media

Doing your homework for interviews and preparing your facts are critically important for a media spokesperson. This is why media training, conducted every two years is

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10 Dec

Media

Twitter and your reputation

When it comes to your business, brand and credibility the most important asset you have is your reputation. In today’s world you can express your opinion

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06 Dec

Media

The Bridging Technique

The bridging technique is a crucial part of media training and an essential tool to master to control an interview. It is the ability for the

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03 Dec

Media

Media-Wize’s 10-point pitching guide for PR and companies looking for media coverage

If there’s one question I’m constantly asked it’s “How do we pitch so that our client/product/story gets coverage?” Start by looking at what the journalist you

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