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Becoming a media spokesperson and thought leader: exclusive insights from Kurt Hansen, former CEO, Tesserent

In this rare interview, Kurt shared his insider perspective on how to become an effective media spokesperson and build a personal and business brand as an insightful thought leader.

Kurt led Tesserent for seven years before departing following its sale to Thales in late 2024. During his tenure, he took on the full spectrum of spokesperson responsibilities, ranging from 4Cs and ASX financial announcements to real-time commentary on breaking news. He established himself as a thought leader, authoring numerous bylines and empowering many of his senior leaders to also take on spokesperson duties.

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